The West looking East

Tom Rookyard, AuctionsPlus Market Insights

Agent Simon Booth of Nutrien Toowoomba assessing in WA

AuctionsPlus has been a go to livestock market on the Eastern States of Australia, last week running a record setting Weaner & Yearling auction with 13,800 cattle offered in it and steers selling to a top of 668c. However, AuctionsPlus has not been the first market for many West Australians. Aside from Colin Thexton, Independent Rural Agents, based out of Pemberton, WA, many West Australians opt to sell via more traditional methods. Colin regularly sits within the top 5 assessors on AuctionsPlus list of highest volume cattle assessors, and last year ran his 28th Annual Elite Vealer, Weaner & Breeder Sale. However, the strong start to 2020, with record prices and widespread rain has West Australian agents looking to sell stock East via AuctionsPlus. Leon Goad of Nutrien Geraldton sees an opportunity in the market, “You always need to be looking at opportunities that are in front of you, if you’re not willing to try new things then you will get left behind”.

The opportunity that Leon and fellow Nutrien agent’s Richard Keach, Shane Flemming and Daniel Wood saw was offer 2,500 head in their Feature Store Cattle Sale on AuctionsPlus. Prominently the sale will see store condition Droughtmaster calves, along with lines Crossbred and Brahman calves. The West hasn’t had the season they were hoping for, “The season in the West has been shocking to be honest, 2019 and into 2020 has been a really tough period for our clients. One side of the Pilbara has had rain but the other side through to Gascoyne hasn’t. So, as the options for store cattle in WA slowed up, we started to look for new market options”. Normally these cattle would be held or sold to backgrounders for feeding, or some would go onto Live Export trade, however, the season hasn’t allowed that this time.

Calves on offer for this Friday on AuctionsPlus

Adding to the sale the West Australian’s flew over Nutrien Toowoomba Level 1 assessor Simon Booth over to complete the assessments, “Simon was recommended from within our network and the aim is to add credibility and a level of familiarity to the sale for the buyers”. This is not the first time Leon has sold cattle to the East, and if the interest he has had so far is any indication the sale should be a success for him and his vendors “The initial interest from South Australia is what has spurred the idea along, so we aim to ”

The sale will no doubt have many West Australian producers watching, as the enticing market in the East has many WA producers talking. Buyers can view the assessments the Nutrien WA Feature Store Cattle Sale here -, and the sale opens Friday 28th February at 11am AEDT/10:30am ACDT/8am AWST.